Let's define What Matters.

We deliver branding, marketing expertise and creative services to help you define what matters most for your clients and your business.

Achieve your goals.

Your goals and objectives matter to us. Whether you’re a large corporate, SME or an entrepreneur, we look at your business challenges and structure our insight, guidance and resources to help you align your brand and marketing activity with specific goals to achieve real outcomes that make a difference.

Strategy and branding

Strategy and branding

Brand strategy is an opportunity for your business strategy to be brought to life, steering the organisation as one towards your business goals and ambitions. We take a collaborative approach to understand your business, its products and services, your audiences and the market you operate in. Working together, we'll then develop a clear brand position and visual identity that fits your marketing objectives and drives your business forward. Our service includes:

• A brand review and competitive research
• Positioning
• Brand attributes and values
• Creation of a unifying brand idea
• Brand messaging
• Naming and straplines
• Logo and visual identity
• Collateral design
• Brand guidelines

Take the first step
Marketing services

Marketing

We believe that a client-centric, content focused marketing approach will help you engage customers, win new business and grow your firm’s brand reputation for future success. We’ll work out where your communications need to go at every touchpoint throughout the customer journey. Then we’ll research, plan and deliver the best marketing tools, channels, media and creative collateral for the job.

• Marketing strategy and tactical plans
• Client persona development and journey mapping
• Content marketing framework
• Digital marketing and SEO
• Social media strategy
• Email marketing
• Campaign execution and project management
• Marketing analytics

Get in touch
Creative Services

Creative services

We create head-turning designs to deliver you a measurable difference. Through insight and understanding of your proposition, we connect strategy with creativity to produce outstanding designs and copy that convey your message in a way that connects and engages with your audience. We specialise in the following areas:

• Logo design
• Advertising and social media
• Brochure design
• Web design
• Stationery and branded collateral
• Creative copywriting
• Video and photography
• Infographics
• Pitch decks & presentations

Let's get creative

What people say.

We are proud to work with firms that believe powerful brands and effective marketing have the ability to transform business performance.

We brought Andy on board to lead the content design and marketing of our first ever in person conference. He was incredibly responsive and the quality of his design work was top drawer. Not only did he significantly contribute to the success of the event itself, on a broader level he helped raise our market profile. I’d highly recommend working with Andy.

- David Brain, Partner, Avyse Partners

The insights and expertise from What Matters have been invaluable, helping us to refine our brand, and improve our overall client experience. Andy’s deep knowledge and skills have played an important role in delivering on a number of key projects and objectives so far this year. Whether it’s brand messaging development, detailed marketing mix planning, or executing on design work, Andy has provided a wealth of experience to leverage and help our business succeed.

- Robert Baird, Head of Marketing, Collidr

"So many marketing projects are dominated by a consultant with their version of a 'quick fix' solution but not so with Andy and What Matters. The project we have collaborated on required an in-depth understanding of the client firms' vision, current situation and proposed overarching strategy, a delicate review and re-alignment of the brand and the creation of a comprehensive platform of content, all delivered to the highest standards."

- Rob Stevenson, Director, Kingmakers Group

"The time we spent working with Andy was time very well spent. We are absolutely delighted with our new brand image, our website and the new promotional literature, all of which look fantastic. Andy was easy to work with and understood quickly what we wanted to achieve and ensured he supported us throughout the process."

- Jon Foster, Managing Director, Tempus Wealth

"Having worked with Andy on a range of marketing initiatives I would have no hesitation in recommending him to anyone seeking assistance in the creative side of a marketing plan. Once engaged he puts his all into delivering incredibly detailed and complex strategies with a minimum of fuss. Andy has the ability to read a culture within an organisation and creates material that exactly reflects this, ultimately for the benefit of the end-user. A creative mind with his feet firmly on the ground."

- Con Lillis, CEO, Abacus Financial Consultants

“Andy’s work on our marketing plan (strategic and technical) was transformational for our business. His strategic guidance, creative input and ability to ‘get it done’ was extremely valuable to us in bringing our purpose to life and communicating effectively with our market. I highly recommend working with him.”

- Matthew Marais, Director, Vertus Capital